|Title of the article||
STRATEGIC PLANNING IN A BUSINESS BANK
Dorofeev Vladimir Dmitrievich, Doctor of engineering sciences, professor, head of sub-department of management, Penza State University (Penza, 40 Krasnaya str.), firstname.lastname@example.org
The article considers features of strategic planning in banking in terms of the system of strategic goals and prospective needs for financial, material, labour and intellectual resources, as well as for sources thereof and efficiency of company funds usafe in the process of its functioning and development. Ranking of goals in bank activity is carried out in such spheres, as technology, human resources, bank security, risk management etc. Applied result of goal-setting is the formation of «the tree of strategic goals», where the trunk appears to be the bank’s mission and the strategy of market behavior. The functions of the crown of the tree are carried out by
strategy, mission, targets, technology
1. Dorofeev V. D. Menedzhment v sfere bankovskoy deyatel'nosti [Management in banking sphere]. Penza: Izd-vo PIERIAU, 2010, 530 p.
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